Founded by Designer Natalie RoCHELLE, HOUSE OF CHELLE was launched in 2014 as a way to offer wildly popular custom denim and fashion pieces. Based in Chicago, IL HOUSE OF CHELLE hand picks every item. Our signature jeans are cut by hand, distressed, custom bleached, washed and tumbled dry to produce a well-aged, comfortable pair of denim jeans.


 HOUSE OF CHELLE'S motto is to be rebellious. What the means is to go against the norm of what is set out in society. Fashion is incapable of possessing a true definition. Reason being, everyone's fashion is uniquely different. HOUSE OF CHELLE embraces uniqueness and also modern fashion to create a look that will inspire and empower the individual to see outside the box of what it means to be fashionable.